Journalism Today

April 13, 2008

Marathon Madness on Sky News

Filed under: Uncategorized — toddnash @ 8:08 pm
Tags: , , , ,

The Internet can be a dangerous place for news organisations, particularly those who use the interactive potential of the medium to reach out to their audience and request contributions. Sky News will find this out to their cost, I expect, once they find out that they are the latest victim of an online prank – this time for their London marathon coverage.

The best pranks are the ones where the victim has absolutely no idea what is happening and this is true here. Some photoshop happy forummers on the Football365 Forum began adapting marathon photos from Flickr, Google Images and anywhere else they could get their hands on them.

They then sent them in to the unsuspecting Sky News team with spectacular results:

 Tron on the Marathon

How they didn’t see Tron amazes me.

Grim Reaper

A cruel sense of humour from Daniel Carr as the Grim Reaper makes an appearance (and not as a runner)

shadow

A rather naughty one here…I’m fairly sure the bridge doesn’t have that sign!

There are plenty more under the London Marathon session, can you spot them?

All in all, it goes to show that, although interacting with your audience is an admirable thing, trusting them is slightly different. Also, use some common sense and look at the photos before you post them!

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18 Comments »

  1. […] 14, 2008 Good to see final year journalism degree student Todd Nash has his hoax-spotting eyes on. He’s kicked off a new journalism blog with an overview of some pretty obvious photoshopping […]

    Pingback by User generated content? Or great place for a prank? Sky gets photoshopped on Marathon day « Online Journalism Blog — April 14, 2008 @ 10:39 am | Reply

  2. This is not the only Sky photos event that has been hijacked by the forum, I don’t think they are still available on the site but look for an archived copy (or search the forum?) of the hurricane photos – it got them a mention in Private Eye..

    Having said that though, some of the photoshops are obvious – particularly the Grim Reaper one – I’m not sure if they even check the photos, but I suppose when they do, the photoshops will get more creative!

    Comment by Michael Heijdæk — April 14, 2008 @ 8:46 pm | Reply

  3. […] Users of the online forum Football365 successfully submitted a series of hoax marathon pictures to Sky News’ user-generated photo site Your Photos this weekend, journalism student Todd Nash has spotted. […]

    Pingback by Hoaxers send doctored marathon images to Sky News | The Wire | Press Gazette — April 15, 2008 @ 11:03 am | Reply

  4. Hi Todd,

    Not wanting to get holier than thou, but having shadowed in the BBC’s UGC Hub a few weeks back I can say that every picture sent round the networks is verified by phone first, and there is a pretty solid range of other checks and balances in place to minimise pranks like these.

    As it happens, I have researched and lectured in online hoaxes in the media (focussing more on websites rather than stills), and have put together some editorial/technical guidance, here:
    http://www.slewfootsnoop.com-a.googlepages.com/findingarchivesactuality22
    (forgive the messy url – I put the site together in Google Apps and haven’t yet worked out how to edit the urls of duplicated pages).

    I’ll be putting up the actual examples in due course (there are several in the UK media, going back to 2001).

    Also, theres a good link on Paul Myers’ Internet Research clinic on some famous hoax photography here:
    http://blogs.photopreneur.com/the-worlds-most-famous-photoshop-fakes

    Best,

    Murray

    Comment by Murray Dick — April 15, 2008 @ 12:19 pm | Reply

  5. […] Todd Nash reports that Sky News was tricked into publishing some Photoshopped images of the London marathon. […]

    Pingback by Sky News tricked with faked user photos : CyberJournalist.net — April 16, 2008 @ 2:49 am | Reply

  6. […] Sky News prankedwith photoshopped user submitted photos […]

    Pingback by Wednesday links | SFLTV - South Florida TV blog and video page — April 16, 2008 @ 12:01 pm | Reply

  7. […] but sheer, for-the-hell-of-it play? SkyNews got hit with a number of Photoshopped user images (death comes to the marathon, etc.), which is rather harmless fun. Why not give the creatives a sandbox of their own at your site: […]

    Pingback by Notes from a Teacher: Mark on Media » Random thoughts — April 16, 2008 @ 5:24 pm | Reply

  8. […] in Uncategorized British news channel Sky News was pranked with photoshopped user-submitted images from London Marathon coverage. Users at a football forum took portions of photos from Flickr and […]

    Pingback by User Submitters Prank Sky News « MediaSpy the Local TV News Blog — April 16, 2008 @ 6:43 pm | Reply

  9. […] but sheer, for-the-hell-of-it play? SkyNews got hit with a number of Photoshopped user images (death comes to the marathon, etc.), which is rather harmless fun. Why not give the creatives a sandbox of their own at your site: […]

    Pingback by Random thoughts | Media Edge — April 17, 2008 @ 6:31 am | Reply

  10. Inviting reader participation via photos can certainly catch sleeping photo-editors by surprise. However, there is a way around it. I normally ask readers to send in original untouched photos. Usually this comes with a camera set prefix, of say DCIM0000 for Canon photos. This way, you weed off the opportunity to photoshop completely before even using the pictures. Many editors make the mistake of not knowing this basic thing and wham, the spoof gets past them. Makes for good laugh too.

    Comment by Swee — April 17, 2008 @ 1:34 pm | Reply

  11. […] le blogue Journalism today, rédigé par Todd Nash, fait grand état – dans un billet intitulé Marathon Madness on Sky News – du fait que le site de Sky News aurait publié des photos, transmises par ses lecteurs, […]

    Pingback by Manque d’éthique de l’un ou manque de rigueur de l’autre? : LeBuzz - L'info noir sur blanc — April 19, 2008 @ 11:53 pm | Reply

  12. […] “supplement” (read: replace) real journalism, I’ve worried about situations like this arising. It’s the inevitable result when you republish content sent to you anonymously […]

    Pingback by Fagstein » All the user-generated content that’s fit to print — April 25, 2008 @ 4:35 am | Reply

  13. […] @ 12:09 pm Tags: london marathon, marathon madness, sky, yourphotos So it would appear that the original Marathon Madness post caused a slight ripple amongst media bloggers, reaching as far as France,FloridaandMontreal. […]

    Pingback by Marathon Madness - The Aftermath « Journalism Today — April 25, 2008 @ 12:10 pm | Reply

  14. […] forgotten Public Apology Todd Nash has an expose from his post, Marathon Madness on Sky News. He has noticed a spoof done on photos […]

    Pingback by A forgotten Public Apology « wormwood beware! — April 26, 2008 @ 4:38 pm | Reply

  15. […] and request contributions. Sky News will find this out to their cost, I expect, once they findhttps://journalismtoday.wordpress.com/2008/04/13/3/The Prank InstituteIdeas for pranks, practical jokes, and mischief.http://www.prank.org/Prank – […]

    Pingback by pranks — May 8, 2008 @ 11:29 am | Reply

  16. […] out to their cost, I expect, once they find out that they are the latest victim of an online prank.read more | digg […]

    Pingback by SELEXA information. SELEXA.US » Marathon Madness on Sky News — May 9, 2008 @ 3:00 pm | Reply

  17. […] just why hammers aren’t the sharpest tool in the drawer. Which is a serious let down, as footy fans on 365.com have proven to be pretty adept at springing the odd hoax themselves in the […]

    Pingback by Linkbaiting: hoaxing has a new buzzword « slewfootsnoop — May 25, 2008 @ 6:36 pm | Reply

  18. […] in April, they were pranked by users of 365.com, who submitted doctored pictures of the London Marathon, featuring guest […]

    Pingback by Georgia is a state? So is your sub-editing… « slewfootsnoop — August 11, 2008 @ 6:05 pm | Reply


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